Renocar's oldtimer business strategy: connecting history and heritage

Renocar, a Czech-based company specializing in Oldtimer cars, was in trouble with the expansion of its business. Should they continue with their modern car business and use the oldtimer museum solely as a showcase of their historical achievements, or should they start a new business that could develop over time in a market with nearly 10% projected growth in the next five years?

After studying and analysing the case, students should be able to follow and achieve the following objectives:
- Reduce the number of potential countries using the AHP method.
- Analyse the pre-selected markets using the TAM/SAM/SOM market size assessment technique to evaluate the most lucrative environment.
- Conduct a competitive analysis based on service offerings to assess the most appropriate revenue streams and identify key selling points (USPs).
- Explore the opportunities and risks associated with each revenue stream obtained from primary and secondary research. o Using the competitive analysis, develop Renocar's positioning in the classic car market and identify other sectors from which Renocar should draw inspiration.

management stratégique

M1, M2, MBA, Exe

automotive

Année de la problématique : 2022-23

Livraison : Livraison par lien de téléchargement

Nombre de pages : 18