The Global Software Team: Jugaad Needed

Référence : UVA-OB-1054

Langue

Anglais

Type

Etude de cas

Catégorie

Organisation et comportements

Sous-catégorie

Organizational Behavior

Catégorie

Organisation et comportements

Résumé

The Global Networks Company (GNC), headquartered in Boston, Massachusetts, made its global footprint in India in 1994 by establishing a presence in Bangalore. Although mainly a sales support office, GNC grew name recognition from its contracts with India's government to help build nationwide networks. Not quite 20 years later, GNC decided to further invest in India and tapped a manager from the Boston office, Jim Notrika, to establish and then manage GNC's first global software center in Mumbai. Split between Mumbai and Boston, the project team successfully completed several minor projects, but only months into its first major project, the team was struggling to meet deadlines. Blame was being passed in both directions, and when three talented engineers in Mumbai quit, Notrika makes an emergency trip to Mumbai to better understand the problem.

This case describes three common cross-cultural communication obstacles in teams: a preference for direct versus indirect confrontation of problems; a clash of collectivist versus individualistic cultural values related to reporting bad news or giving negative feedback; and different expectations of team leaders based on power-distance values.

Mots-clés

global footprint, global expansion, managing conflict, employee dissatisfaction

Secteur d'activité

Technology

2014

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3

Montant

Adhérents : 5,10 € HT

Non adhérent : 5,50 € HT

Licence

Licence par copie
(Usage unique limité à une session. Prix par étudiant formé. Licence à renouveler pour chaque nouvelle session.)