- Understand how creativity and innovation can be fostered within an organization through a collaborative culture, cross-functional teamwork, and investment in R&D, as demonstrated in Zoom's internal practices.
- Analyze Zoom's strategic positioning and business model, identifying both the strengths (user-friendly platform, global accessibility, free tier) and weaknesses (security issues, over reliance on meetings).
- Explore the role of customer feedback and market adaptation in sustaining innovation, with a focus on how user-centric development influenced Zoom's early success.
- Evaluate regional challenges and the importance of localization, including regulatory compliance, cultural fit, and the role of strategic partnerships for international market acceptance.
- Develop analytical and decision-making skills through the comparative evaluation of strategic alternatives presented in the case, considering factors such as feasibility, risk, alignment with company values, and long-term competitiveness.
- Enhance students' ability to assess innovation strategies in highly competitive environments, and to propose actionable responses in contexts of digital transformation and ecosystem-driven disruption.

Innovation - Zoom - Digital - Covid-19

M1, M2
Executive MS
Cadre

Secteur des NTIC/ digital