Zooming In: Analysis of Innovation

Innovation is essential for tech companies operating in rapidly evolving markets.
While Zoom successfully disrupted the video conferencing industry during the COVID-19 pandemic, sustaining that success now demandes strategic adaptation.
Innovation alone is not enough; it must align with user needs, competitive dynamics, and global regulations.

Through this case, we analyze Zoom's journey - from its initial breakthrough to its current strategic crossroads.
The case compares different strategic paths, including product diversification, acquisition, international expansion, and AI integration.
By evaluating Zoom's choices, students will reflect on how innovation strategy must evolve with the market to remain competitive.

- Understand how creativity and innovation can be fostered within an organization through a collaborative culture, cross-functional teamwork, and investment in R&D, as demonstrated in Zoom's internal practices.
- Analyze Zoom's strategic positioning and business model, identifying both the strengths (user-friendly platform, global accessibility, free tier) and weaknesses (security issues, over reliance on meetings).
- Explore the role of customer feedback and market adaptation in sustaining innovation, with a focus on how user-centric development influenced Zoom's early success.
- Evaluate regional challenges and the importance of localization, including regulatory compliance, cultural fit, and the role of strategic partnerships for international market acceptance.
- Develop analytical and decision-making skills through the comparative evaluation of strategic alternatives presented in the case, considering factors such as feasibility, risk, alignment with company values, and long-term competitiveness.
- Enhance students' ability to assess innovation strategies in highly competitive environments, and to propose actionable responses in contexts of digital transformation and ecosystem-driven disruption.

Innovation - Zoom - Digital - Covid-19

M1, M2
Executive MS
Cadre

Secteur des NTIC/ digital

Année de la problématique : 2025

Livraison : Livraison par lien de téléchargement

Nombre de pages : 18

Temps d'utilisation : plus de 3 heures

Code du secteur d'activité : 72 - Activités informatiques