World of Swarovski (New release 2024)

NEW RELEASE 2024
Swarovski opens its largest flagship store in New York, where consumers can discover jewellery, watches, accessories and decorations in an immersive experience.
Facing strong competition, the company aims to capture new opportunities identified for iconic brands, phygital consumer experiences and sustainability practices.

This case-study covers detailed information about the Swarovski group and the global jewellery market.
The students are asked to prepare the marketing plan for the Swarovski brand: internal and external analysis, marketing strategy (segmentation, targeting, positioning) and marketing-mix (product, price, distribution and communication policies).

To learn how to elaborate a marketing plan by:
- Conducting an internal and external analysis (strengths/weaknesses, opportunities/threats),
- Developing a marketing strategy (objectives, segmentation, targeting, positioning, sources of volume),
- Elaborating a marketing mix (product, price, distribution, communication).

Marketing plan - Marketing diagnosis - Marketing strategy - Marketing mix - International marketing

L1, L2, L3
M1, M2, Écoles d'Ingénieurs, Mastères spécialisés
Executive MS, MBA
Cadre, Dirigeant.

Jewellery industry

- PPT: debriefing (50 slides)

Année de la problématique : 2024

Livraison : Livraison par lien de téléchargement

Nombre de pages : 15

Temps d'utilisation : plus de 3 heures

Code du secteur d'activité : 18 - Industrie de l'habillement et des fourrures