Wheeliz: A start-up for the mobility of people in wheelchairs.

The case explains the beginnings of Wheeliz, a young Parisian startup. Wheeliz is a pioneering service that allows wheelchair users to rent adapted cars from peers. The service is currently offered in metropolitan France. The entrepreneurial team is consolidating Wheeliz's position in the French market and preparing for the international expansion. The case aims to establish a strategic action plan for the company, based on an external and internal strategic diagnosis.

- To understand in the competitive context, the many factors that come into play when making strategic decisions at the beginning of an entrepreneurial venture.
- To analyze a business environment by doing a PESTEL analysis.
- To establish a strategic diagnosis based on an analysis of the internal and external context.
- To develop a strategic action plan (what to do, with whom, how, when, where?.

Strategic diagnosis - Strategic action plan

M1, M2, Mastères spécialisés

Service à la personne

- PPT: debriefing (20 slides)

Année de la problématique : 2016

Livraison : Livraison par lien de téléchargement

Nombre de pages : 12 avec 4 page(s) annexe(s)

Temps d'utilisation : 3h00

Code du secteur d'activité : 93 - Services personnels