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Welgo: Cargo bike hire, a sustainable and practical alternative

M2276(GB)
Résumé
Nicolas Borrot is the founder of the company Welgo, which specialises in the long-term rental of cargo bikes, mainly for urban families looking for a sustainable and practical alternative to the car. With its slogan "Ride, we'll take care of the rest", Welgo offers an "all-in-one" solution including insurance, GPS tracker, maintenance and repair at home. Welgo's strategy is based on three axes:
1) thoughtful growth,
2) a premium rental service,
3) an eco-responsible approach.

Nicolas Borrot (NB) presented Welgo's position on the cargo bike rental market.
Objectifs pédagogiques
The main objective of this case is to raise awareness among students and managers on:
o Challenges of the evolution of mban mobility in the face of climatic,
economic and demographic pressures
o Realities of managing a young company, Welgo, present in the cargo bike
rental market
o Synthesize, recommend, measure and decide.
Mots-clés
Start-up Mark~llng; Marketrng of services; CSR; D1g1tal platfom1: Condensed case; Discovery
Case; Exam Case.
Public
Licence, Master, Mastères spécialisés, MS Executive, MBA, Cadre, Dirigeant
Secteur d'activité
Bicycle and micromobility sector
Caractéristiques particulières
PPT de DEBRIEF
2025
Livraison par lien de téléchargement
7 avec 3 page(s) annexe(s)
1h30 (1h30 to 3h)
Oui (15 pages) - incluse

Adhérents : 180,00 € HT / Non adhérent : 360,00 € HT
Campus*
* Usage illimité pour un campus sans limite de nombre d'étudiants.

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