Welgo: Cargo bike hire, a sustainable and practical alternative

Nicolas Borrot is the founder of the company Welgo, which specialises in the long-term rental of cargo bikes, mainly for urban families looking for a sustainable and practical alternative to the car. With its slogan "Ride, we'll take care of the rest", Welgo offers an "all-in-one" solution including insurance, GPS tracker, maintenance and repair at home. Welgo's strategy is based on three axes:
1) thoughtful growth,
2) a premium rental service,
3) an eco-responsible approach.

Nicolas Borrot (NB) presented Welgo's position on the cargo bike rental market.

The main objective of this case is to raise awareness among students and managers on:
o Challenges of the evolution of mban mobility in the face of climatic,
economic and demographic pressures
o Realities of managing a young company, Welgo, present in the cargo bike
rental market
o Synthesize, recommend, measure and decide.

Start-up Mark~llng; Marketrng of services; CSR; D1g1tal platfom1: Condensed case; Discovery
Case; Exam Case.

Licence, Master, Mastères spécialisés, MS Executive, MBA, Cadre, Dirigeant

Bicycle and micromobility sector

PPT de DEBRIEF

Année de la problématique : 2025

Livraison : Livraison par lien de téléchargement

Nombre de pages : 7 avec 3 page(s) annexe(s)

Temps d'utilisation : 1h30 (1h30 to 3h)