WE LOVE GREEN: Cutting the Environmental Impact on a Weakly Committed live musical Industry

Prix AFM-CCP du Meilleur Cas Marketing 2025

In March 2024, We Love Green last edition ended last June and gather an audience of 102,000.
Its founder and top manager is satisfied and does not wish to expand the audience any further, to limit the current music festival's environmental, whose innovative and committed environmentally spirit is one of its trade marks.

Your mission as an intern in We Love Green's sustainable development department is write a discovery report about the festival's current environmental practices (SWOT, critical analysis of the actions developed, greenwashing accusations and strategic and operational actions to improve the festival's environmental impact).

- Gain knowledge about the live industry in France and about the current music festival's environmental issues.
- Understand the decarbonising stakes and challenges of this sector in an economically constrained and competitive context.
- Learn how to devise and word precises analyses (carbon footprint) and strategic and operational recommendations to tackle the environmental issues AND the festival's economic dilemma

Festival - Current music - Sustainable development - Environmental footprint - Carbon footprint - Greenwashing - Cultural management

M1, M2
Masters spécialisés

Art du spectacle vivant

PPT debriefing (36 slides)

Année de la problématique : 2024

Livraison : Livraison par lien de téléchargement

Nombre de pages : 30 avec 20 page(s) annexe(s)

Temps d'utilisation : de 4 à 6 heures

Code du secteur d'activité : 92 - Activités récréatives, culturelles et sportives