1. Understanding lnnovative Business Models: lt highlights how WASOKO has developed a disruptive business model that addresses the specific needs of small traders in East Africa,focusing on efficient supply chain management and access to financial services.
2. Competitive Advantage Analysis: The case encourages analysis of the competitive
advantages that WASOKO has over its competitors, including its technology platform, lastmile logistics, and strategic partnerships.
3. Challenges in Emerging Markets: It provides insights into the challenges faced by small retailers in Africa, such as limited access to capital, infrastructure issues, and market competition, fostering a deeper understanding of the business environment in emerging markets.
4. Social Impact and Economic Development: The case emphasizes the social impact of WASOKO's operations, illustrating how the company contributes to the economic and social development of the region by supporting informal retailers.
5. Strategic Recommendations: It encourages critical thinking about potential strategies for WASOKO to overcome its challenges and continue its growth, including expanding financial services and strengthening supplier relationships

Management strategiques/ Innovation/ Wasoko/ modele d'affaire inclusif

L3
M1
Executive MS
Cadre
Dirigeant