The Kooples: A family business facing a growth dilemma

This teaching case deals with the brand The Kooples that has been founded in 2008 by Alexandre, Laurent and Raphaël Elicha. It operates on the affordable luxury market, a segment of the fashion market which is growing fast. The case shows that the market is highly competitive and that The Kooples is, just as its main competitors, in an internationalization race. The announcement in March 2019 of the buyout of the brand by the Swiss group Maus shows that it is made at the price of the brand's independence.

- Understanding of the international strategies;
- Understanding of the strategic vehicles;
- Understanding of the governance issues;
- Capacity of analysis and synthesis of a complex situation;
- Capacity to decrypt the contemporary business world.

Fashion - Internationalization - Growth - Familiy firm - Affordable luxury.

Students : Licence 3, Master and Mastères
MBA, Executive MS

Fashion - Clothes

PPT: Debriefing (12 slides)

Année de la problématique : 2020

Livraison : Livraison par lien de téléchargement

Nombre de pages : 13 avec 1 page(s) annexe(s)

Temps d'utilisation : 3h00

Code du secteur d'activité : 18 - Industrie de l'habillement et des fourrures