The case focuses on the Tetra Pak France company in 2012 and the issue of Global Responsibility (GR) or Corporate Social Responsibility (CSR). Global Responsibility has been at the heart of Tetra Pak's corporate culture for many years but it is only recently that it has become an explicit part of its 'strategy 2020'. This case study focuses specifically on business in the French market, although some elements are given from a global perspective. Tetra Pak France has been in a difficult competitive situation for several years with the appearance of dynamic new entrants. Tetra Pak France must react and innovate to retaliate while maintaining a strategy that is consistent with its values and responsible global corporate identity. The student is placed in a situation of being a professional consultant working for the general management team of Tetra Pak France.