Cas - Symphony of Luxury: Customer Relationship Management at Louis Vuitton

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Symphony of Luxury: Customer Relationship Management at Louis Vuitton

Référence :

M2273(GB)

Langue

Type

Etude de cas

Catégorie

Communication

Collection

CCMP

Campus

EDC PARIS BUSINESS SCHOOL, UNIVERSITE CLERMONT AUVERGNE - IUT CLERMONT

Auteur(s)

BENHISSI Maali, SANCHEZ ROMERO Andrea Milena

Résumé

Based on concrete examples, the case highlights the brand's actions aimed at building customer loyalty.
Membership in the brand's loyalty program allows customers to have access to exclusive events, to benefit from a discount at the Louis Vuitton Foundation bookstore.

The case study shows the key factors for successful customer relationship management for a luxury brand.

Objectifs pédagogiques

- Identify the key elements of customer relationship success for a luxury brand
- Determine the role of the omnichannel approach in relationship management for a luxury brand
- Determine how to retain customers of a luxury brand