Symphony of Luxury: Customer Relationship Management at Louis Vuitton

Based on concrete examples, the case highlights the brand's actions aimed at building customer loyalty.
Membership in the brand's loyalty program allows customers to have access to exclusive events, to benefit from a discount at the Louis Vuitton Foundation bookstore.

The case study shows the key factors for successful customer relationship management for a luxury brand.

- Identify the key elements of customer relationship success for a luxury brand
- Determine the role of the omnichannel approach in relationship management for a luxury brand
- Determine how to retain customers of a luxury brand

Customer Relationship Management - Loyalty - Luxury brand - Customization - Communication

L3
MBA
Cadre, dirigeant

Luxe

Année de la problématique : 2024

Livraison : Livraison par lien de téléchargement

Nombre de pages : 19 avec 3 page(s) annexe(s)

Temps d'utilisation : de 4 à 6 heures

Code du secteur d'activité : 17 - Industrie textile