SONDAGES+: Is a Media Launch the Best Strategy?

The director and founder of the Sondages+ company is considering the launch of a media outlet to market his surveys.
However, the launch of a newspaper (paper and web format under the condition of subscription), generates important additional costs and the creation of a second legal entity, independent from the first one.

- Learn to model the strategic diagnosis of a company.
- Learn to argue a choice: the student should not look for a unique solution but, value his choice.
- Learn to work within a team (exchange, listening, argumentation, etc.) and to present/value orally his/her work and/or the work of his/her team.

Media launch, company creation, survey, strategic diagnosis

- Students in bachelor, master and specialized mastères.
- MBA and Executive MS

Business and management consulting

Année de la problématique : 2014

Livraison : Livraison par lien de téléchargement

Nombre de pages : 6 avec 4 page(s) annexe(s)

Temps d'utilisation : 3h00

Code du secteur d'activité : 74 - Services fournis principalement aux entreprises