Cas - SONDAGES+: Is a Media Launch the Best Strategy?

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SONDAGES+: Is a Media Launch the Best Strategy?

Référence :

G1896(GB)

Langue

Type

Etude de cas

Catégorie

Management Général/Stratégie

Collection

CCMP

Campus

ESDES The Business School of UCLY

Auteur(s)

THELISSON Anne-Sophie

Résumé

The director and founder of the Sondages+ company is considering the launch of a media outlet to market his surveys.
However, the launch of a newspaper (paper and web format under the condition of subscription), generates important additional costs and the creation of a second legal entity, independent from the first one.

Objectifs pédagogiques

- Learn to model the strategic diagnosis of a company.
- Learn to argue a choice: the student should not look for a unique solution but, value his choice.
- Learn to work within a team (exchange, listening, argumentation, etc.) and to present/value orally his/her work and/or the work of his/her team.