SLAT : an SME expanding into international markets

Atlas-AFMI Label "recommended of pedagogical interest"

SLAT is an independent SME which designs, manufactures and sells secure power supply solutions. The company, who has its head office near Lyon, has 67 employees. In 2011, SLAT had a turnover of €12.89 million and made a net profit of €1.17 million.

This SME has grown on international markets by exporting its products: 15% of its turnover comes from abroad and its products are currently sold in 37 countries. In 2011, it opens a sales subsidiary in Germany. The company intends to pursue its growth to reach a turnover of €20 million by 2017.

To familiarise students with the characteristics of the industrial sector.
To make students aware of the strategic development of an independent SME:
- prepare an internal and external diagnostic of the company (strengths/weaknesses, opportunities/threats),
- analyse strategic and managerial choices (according to the evolution of the company: phase of independence, integration into the Quante/3M groups, new phase of independence),
- analyse the internationalization approach (choice of markets, entry modes, pace of internationalization),
- formulate recommendations for the future orientations of the company.

Market analysis, industrial sector, SME, case for exam, initiation case, synthesis case, strategic analysis, internal analysis, external analysis, strategy, international strategy, international management, international marketing, industrial marketing, international development, entry modes, exporting, value-chain, internationalisation, location, competition, competitive market, strategic management, strategic development plan, international market.

Business schools and universities (initial and executive education)

Secure power supply solutions

Top Case Study Prize in International Management ATLAS/AFMI 2013.
Developed in close collaboration with the management team of SLAT, this case-study covers detailed information about the development of the company, its main markets and its international expansion.
This case-study can be used for a course on SME management, strategic management, or international management, focusing on concepts and tools of the taught subject.
It is recommended to first present tools and concepts before asking the students to work on the case-study (preferably, groups between 4 and 6 students).
The case-study covers a debriefing presentation (52 slides) with the solution adopted by the company

Année de la problématique : 2013

Livraison : Livraison par lien de téléchargement

Nombre de pages : 12

Temps d'utilisation : plus de 3 heures

Code du secteur d'activité : 74 - Services fournis principalement aux entreprises