Simone Pérèle is one of the reference brands of the French luxury lingerie market. Founded in 1948, it has unrelentingly been exalting the woman's body, inventing materials and shapes to better glorify her. With its 12 subsidiaries, a staff of 1500 throughout the world, and a production of more than 3 million units every year, the Firm now has an international outreach.The brand wishes to make a shift in order to better meet the behavior changes of its customers, who are dropplng the traditional media and distribution channels to go digital. This is why students are requested to:
- contribute fresh point of view to the analysis of the brand and its market;
- Being in charge of digital monitoring of the competitors;
- suggesting new digital marketing actions along the brand's objectives.