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SERENISEAT: A Needed Thinking to Boost Growth

G2071(GB)
Résumé
Sereniseat, subsidiary of the BHD group, based in Rochefort in Charente-Maritime, is mainly specialized in the covers of the technical seats (pilots and co-pilots seats), first class seats for aircrafts and the design and manufacture of parts in flexible materials (soft goods, leathers, foams, etc.) intended for comfort and decorative elements in passenger spaces, mainly for the aeronautical sector.
The COVID-19 crisis having confirmed the risk of dependence on the aeronautics market since the company has lost 30% of its turnover, Sereniseat needs new growth lever and is considering using further diversification to manage future developments and growth.
Objectifs pédagogiques
- An understanding of the reasons behind the decision to diversify
- A better understanding of diversification options (opportunities and challenges)
- A better knowledge of the aeronautics industry and its current environment
- An application on how a diversification strategy can answer to external challenges
Mots-clés
Growth strategies, diversification, aeronautics challenges
Public
- Students in Bachelor, 1st-year Master
Secteur d'activité
Aéronautique
Caractéristiques particulières
PowerPoint de débriefing : 33 slides
2022
Livraison par lien de téléchargement
14 avec 2 page(s) annexe(s)
3h00
62 - Transports aériens
Oui (16 pages) - incluse

Adhérents : 360,00 € HT / Non adhérent : 720,00 € HT
Campus*
* Usage illimité pour un campus sans limite de nombre d'étudiants.