SCOP Moulin Roty: The cooperative that plays with the difficulties

The SCOP MOULIN ROTY, an SME founded in 1972 and based near Nantes, operates in the toy market, in a high-end niche for young children (0 to 7 years). Always on the lookout for new development opportunities, in 2017 the company bought the network of shops specialising in traditional toys, Bonhomme de Bois, and has been expanding its sales abroad for several years. Through the journey of Chloé, a student on an apprenticeship in Business Development in the company, students will be led to make a strategic diagnosis and then to reflect on the different possibilities of development of the company on its existing markets and new markets, especially internationally.

- Application of strategic diagnosis tools.
- Identification of strategic development opportunities and drawing up recommendations as to priorities in the choice of strategic development.
- Identification, in particular, of international development opportunities (internationalisation strategy) (use of the CAGE matrix).

Development strategy - International development - SME - Cooperative - Toy market - Creativity

Students: Licence 3 and Master
MBA, Executive MS

Toy market

PPT: Debriefing (28 slides)

Année de la problématique : 2021

Livraison : Livraison par lien de téléchargement

Nombre de pages : 15 avec 1 page(s) annexe(s)

Temps d'utilisation : 3h00

Code du secteur d'activité : 29 - Fabrication de machines et équipements