Reverse Magnet: a start-up going international

Established in 2013, the company Reverse Magnet is a start-up that designs and markets magnetic fixing systems, that make it possible to hang frames without using tools, making holes or leaving a trace. Its products are distributed in major DIY (Do-It-Yourself) and home decoration stores in France, Benelux countries, Spain and Portugal. In 2015, the company decides to strengthen its presence abroad and targets Germany and Scandinavian countries. Developed in close collaboration with Reverse Magnet, this case focuses on the international development of a start-up. Students are asked to analyse the internationalisation strategy, to elaborate an action plan for the German and Scandinavian markets, and to make recommendations for the company's future orientations.

Familiarise students with the creation of a start up.
Learn how to elaborate an international development plan for a start-up:
- conduct an analysis of the company situation (strengths/weaknesses, opportunities/threats),
- analyse the internationalisation strategy (choice of markets, foreign market entry modes, internationalisation pace),
- elaborate an action plan for the German and Scandinavian markets,
- formulate recommendations concerning future directions.

Strategic analysis; international strategy; international management; international development; entrepreneurship; start-up

Business schools and universities (initial and executive education)

Do-It-Yourself and decoration

Case examen

A set of slides is provided to animate the case (45 slides)

Année de la problématique : 2016

Livraison : Livraison par lien de téléchargement

Nombre de pages : 11

Temps d'utilisation : plus de 3 heures

Code du secteur d'activité : 92 - Activités récréatives, culturelles et sportives