PORCHER INDUSTRIES: A Difficult Transformation in the Covid Crisis

Porcher Industries Group is the world's leading technical textile and composite materials manufacturer. Based in Isère in Central France, the group has also established factories in China, the United States, and Brazil. Since the outbreak of Covid, the group has faced an unprecedented crisis as orders dropped dramatically and factories were threatened to be shut down. But this crisis has also allowed the group to test its adaptability by starting to manufacture tissue masks. What challenges did the French manufacturer face? How did it manage this difficult transformation? Could it pursue the same strategy in other countries as in France? Finally, will this experience allow Porcher Industries to enter the long-term medical textile sector, which is promising but highly regulated and complicated?

- Raise students' awareness of the impact of Covid on business and how vital companies need to stay flexible in their organization and agile in their strategy given today's highly unpredictable global context.
- Illustrate Change Management theories through Kotter's 8-step model.
- Demonstrate the complexity of global business management by contrasting different market realities in different countries.
- Develop students' business analysis capacity and expose them to the profound question of strategic choices in the long run.

Covid crisis, Change management, Kotter's 8-step model, business strategy, Masks, Healthcare sector, International development, Industrial transformation

- Students in Master, Specialized Master
- MBA and Executive MS

For managers and executives in continuous training.

Healthcare

Année de la problématique : 2020

Livraison : Livraison par lien de téléchargement

Nombre de pages : 10 avec 4 page(s) annexe(s)

Temps d'utilisation : plus de 3 heures (3 to 6 hours)

Code du secteur d'activité : 33 - Fabrication d'instruments médicaux, de précision, d'optique et d'horlogerie