Poiscaille, start-up in the fishing industry: an alternative and sustainable business model*

* RIODD 2020 Prize for the best case study in Sustainable Development or Corporate Social Responsibility

Poiscaille is a start-up that sells seafood and fishes by relying on a subscription model. Its offer differs from the competition by supplying ultra-fresh products and by making customers discover new species. It also encourages the development of sustainable fishing. Poiscaille does not supply its merchandises from auction houses as is the norm in the industry, but directly from independent fishermen. This case shows how the founder of Poiscaille has created an efficient supply chain and how he has invented sustainable fishing norms. It also offers development perspectives for the start-up, five years after its creation. In other words, by studying the start-up Poiscaille, this teaching case highlights the strategic, entrepreneurial and sustainable aspects of the fishing industry.

- This pedagogical case first illustrates concepts of strategic management:
The impact of a change of the revenue model on the value chain;
The birth of an entrepreneurial idea and the elaboration of a strategy.
- This case also explores the business model of a firm by focusing on two main aspects: sustainable development and of sustainability of natural resources.

Fishing industry - Start-up - Sustainable growth - Business model - Value chain

Students level Licence, Master 1 and 2, Mastère spécialisé
Learners in Continuing Education

Fishing industry

PPT: debriefing (22 slides)

Année de la problématique : 2019

Livraison : Livraison par lien de téléchargement

Nombre de pages : 11

Temps d'utilisation : 3h00

Code du secteur d'activité : 05 - Pêche, aquaculture, services annexes