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Ocado Group: From a Pure Online Grocery Retailer to a Global Service Provider

G1987(GB)
Résumé
Two Alumni, Luke Jensen and Clémence Munier are working for Ocado Solutions. Luke is the executive director and Clémence is in charge of driving the business development activity, aiming at signing additional international partners. More recently, Clémence also became the Kroger Account Head, one of the world's biggest grocery retailers.
In 2019, Marks & Spencer (M&S), one of Britain's highest rated food brands and unique own brand retailer announced a 50% share of a new joint venture (Ocado.com). While broadening the retail online offering available to both M&S and Ocado customers in the UK, this deal also allows Ocado Group to further increase its focus on technology innovation and international partnership expansion.
Objectifs pédagogiques
The main aims of this case are to introduce students and managers to, or help them to improve their understanding of:
- E-commerce and e-logistics realities;
- Smart warehousing (Mahroof, 2019);
- Strategic analysis;
- How to summarise, recommend, measure and decide.

Mots-clés
Retail - E-commerce - Logistic - Platform - Supplychain - Canvas Business Model - Matrice Ansoff
Public
Students : Licence, Master ans mastères
MBA, Executive MS
Secteur d'activité
Commerce
Caractéristiques particulières
- PPT: debriefing (7 slides)
2019
Livraison par lien de téléchargement
11 avec 3 page(s) annexe(s)
3h00
51 - Commerce de gros et intermédiaires du commerce
Oui (12 pages) - incluse

Adhérents : 360,00 € HT / Non adhérent : 720,00 € HT
Campus*
* Usage illimité pour un campus sans limite de nombre d'étudiants.

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