Ocado Group: From a Pure Online Grocery Retailer to a Global Service Provider

Two Alumni, Luke Jensen and Clémence Munier are working for Ocado Solutions. Luke is the executive director and Clémence is in charge of driving the business development activity, aiming at signing additional international partners. More recently, Clémence also became the Kroger Account Head, one of the world's biggest grocery retailers.
In 2019, Marks & Spencer (M&S), one of Britain's highest rated food brands and unique own brand retailer announced a 50% share of a new joint venture (Ocado.com). While broadening the retail online offering available to both M&S and Ocado customers in the UK, this deal also allows Ocado Group to further increase its focus on technology innovation and international partnership expansion.

The main aims of this case are to introduce students and managers to, or help them to improve their understanding of:
- E-commerce and e-logistics realities;
- Smart warehousing (Mahroof, 2019);
- Strategic analysis;
- How to summarise, recommend, measure and decide.

Retail - E-commerce - Logistic - Platform - Supplychain - Canvas Business Model - Matrice Ansoff

Students : Licence, Master ans mastères
MBA, Executive MS

Commerce

- PPT: debriefing (7 slides)

Année de la problématique : 2019

Livraison : Livraison par lien de téléchargement

Nombre de pages : 11 avec 3 page(s) annexe(s)

Temps d'utilisation : 3h00

Code du secteur d'activité : 51 - Commerce de gros et intermédiaires du commerce