Nature & Découvertes: How can an enhanced circular economy approach strengthen the brand image?

Ever since it was founded in 1990, Natures et Découvertes, has been standing out as a brand committed to respecting mankind and nature. Every year since 1993, it has been publishing a report listing all its endeavours towards sustainable development and since 2015, it has been claiming its societal commitment through the BCorp label. It now wishes to go a step further and follow the principles of circular economy.

The case objectives involve
- Raising students'awareness about the circular economy concept
- Getting them acquainted with the marketing planning process (analysis - strategy- marketing mix)
- Knowing the marketing concepts related branding and drawing a brand prism
- Ensuring all the different elements in the marketing plan are consistent with one another

Marketing Plan - Branding strategy - Marketing mix - CSR - Services marketing -
Sustainable development

Students in Licence, Master and Mastères spécialisé

Retailing

- PPT: debriefing (29 slides)

Année de la problématique : 2019

Livraison : Livraison par lien de téléchargement

Nombre de pages : 21 avec 6 page(s) annexe(s)

Temps d'utilisation : plus de 3 heures

Code du secteur d'activité : 52 - Commerce de détail et réparation d'articles domestiques