MIXEL AGITATORS: an SME's intercultural experiences

Atlas-AFMI Label "recommended of pedagogical interest"

Mixel Agitators is a French SME who designs, produces and sells industrial mixers. The company has an ambitious international strategy and owns a production and sales subsidiary in China. The relationships between the headquarters and the subsidiary are marked by intercultural problems that are hindering business development in China. In 2023, the French SME is acquired by the industrial group GMM Pfaudler. The case was prepared in close collaboration with Mixel Agitators. Students are asked to propose solutions for managing the intercultural problems between the French headquarters and the Chinese subsidiary and to anticipate intercultural challenges linked to the acquisition of the SME by an international group.

- Learn about the characteristics of the business context in China
- Know how to analyse intercultural problems in SMEs
- Learn how to solve intercultural problems in headquarters-subsidiary relationships
- Anticipate intercultural challenges linked to the acquisition of an SME by an international group

Intercultural management, national culture, organisational culture, China, SME, acquisition

- Bachelor, Master, Specialized Mastères
- MBA, Executive MS
For executives and managers in continuous training
Non

Agitation and industrial mitigation

Debriefing PPT : 42 slides

Année de la problématique : 2023

Livraison : Livraison par lien de téléchargement

Nombre de pages : 14

Temps d'utilisation : plus de 3 heures (From 3 to 6 hours)

Code du secteur d'activité : 29 - Fabrication de machines et équipements