Sensory marketing is increasingly attracting companies who see there an additional way to differentiate in all types of sectors. Technological innovations now enable this market to reinvent itself and to make sensory marketing more accessible both for customers and suppliers.
Midiscom is a sensory marketing specialist, which is remarkable on the French market in the sense that it covers all the market segments, and also because it managed to adapt to the market changes. And yet, it is now experiencing difficulties, faced with the increasingly aggressive competition of American giants and with the rising power of new entrants, which are rewriting the market codes.
Hélène Nouvel, the Sales Manager, thus decided to call on you as an external consultant. Your mission is to make recommendations to help her counter that pervasive competition and revive the corporate growth. This is the only way for this SME not to be taken over by a multinational company