MICROPRO: An integrated persuasive approach to promoting an ecologically safe product

MicroPro Computers Limited is an Irish company, dedicated to developing the world's first ecologically safe computers: the iameco range.
For over two decades, they have worked on a project that aimed to create a sustainable, high-performance alternative to conventional computers, which often contain harmful chemicals and heavy metals.
Fortunately, their efforts have resulted in the invention of ecologically safe computers.
Given the product characteristics and the target groups' attributes introduced in the case, students should use relevant theories and principles to create written and visual persuasive messages for a hypothetical email marketing campaign to persuade target consumers to buy iameco's sustainable laptops.

-      Learn to practically choose and employ the most relevant theories to design persuasive messages
-      Learn to augment innovative solutions with nascent AI-based technologies
-      Learn to work within a team and to present their work in public (in class)

Persuasive communication - Sustainability - Sustainable product - Persuasive approach - Ecologically safe products

L3
M1, M2, Masters spécialisés
MBA, Executive MS

Offshore and Shipbuilding industry

PPT de présentation (3 slides)

Année de la problématique : 2022

Livraison : Livraison par lien de téléchargement

Nombre de pages : 8

Temps d'utilisation : 3h00

Code du secteur d'activité : NS - Non significatif