Market Entry Strategies of Car Manufacturers in the Czech Republic

The Czech Republic has become the most attractive territory for investments in the automotive industry in Central and Eastern Europe. The country is highly integrated into the global automotive value-chain, offering a qualified labour force, developed infrastructure and innovation capacities. Four major car manufacturers - Volkswagen, Toyota, PSA Peugeot Citroën and Hyundai - decided to invest in the Czech Republic. This case-study focuses on the different market entry strategies they developed to succeed in this challenging market.
The students are asked to explain the location choices, market entry modes and strategic orientations chosen by the four investors and to elaborate their future perspectives in the Czech Republic.

- Learn about the characteristics of the global automotive industry.
- Understand the specifics of the Czech automobile market.
- Know how to analyze market entry strategies.
- Elaborate future perspectives of foreign car manufacturers in the Czech Republic.

Internationalization strategies - Market entry strategies - Location choice - Acquisitions - Joint ventures - Greenfield subsidiaries

L1, L2, IUT/BTS1/2, L3, M1, M2, Mastères spécialisés, écoles d'ingénieurs
Executive Education : MBA, Executive MS, cadres, dirigeants

Automobile industry

- PPT : debriefing (40 slides)

Année de la problématique : 2018

Livraison : Livraison par lien de téléchargement

Nombre de pages : 11

Temps d'utilisation : de 4 à 6 heures

Code du secteur d'activité : 34 - Industrie automobile