Managing in a Cross-Cultural Organizational Context

The case discusses cross-cultural management practices and challenges at the Phuc Thang Fine furniture company based in Ho Chi Minh City in Vietnam.
The company's one thousand five hundred Vietnamese workers are primarily managed by foreign executives, thus, making cultural differences a salient part of their corporate culture and working environment.
Through interviews with the company's top management and analysis of internal documents, the case demonstrates the importance of adapting to the local culture to create and foster a more ethical and caring working environment that can in turn increase the employee engagement and minimize staff turnover.

-      Acquire a better understanding of the importance of culture in international business environment and how it shapes managerial practices and leadership.
-      Learn about some comparative cultural frameworks and how to use them when navigating different cultures in order to take advantage of cultural norms and specificities to achieve operational efficiency.
-      Consider the importance of ethics in sustainable management and examine how cross-cultural environment may make implementing ethical values and behaviors more challenging.

Cross-cultural management - Sustainable management - Ethical behavior - Diversity - Motivation - Organizational commitment

L1, L2
M1
Executive MS
Cadre

Premium furniture production

- 3 PPT de débriefing (Pour Executives - 25 slides / BA students - 30 slides / Master students - 21 slides)
- 1 interview sous format vidéo

Année de la problématique : 2023

Livraison : Livraison par lien de téléchargement

Nombre de pages : 20

Temps d'utilisation : plus de 3 heures

Code du secteur d'activité : NS - Non significatif