LA SAMARITAINE: Merchandising Strategy for an Ultra-Trendy Concept Store

It is June 2022 and Margaux Trogneux, the 25-year-old, Senior Merchandising Assistant at la Boutique de Loulou, the ultra-trendy concept store within La Samaritaine Paris Pont Neuf department store is considering the new colourful dramatization of this sales space with great satisfaction. For the summer period, with the help of parasols and deckchairs, the space has been transformed into a seaside resort inspired by the vibrant design of the 1970s. 'Samaritaine Paris-les-Flots' is intended to be an immersive and exotic physical experience, also designed for social networks. However, Margaux does not have the time to enjoy the sun, listen to the cicadas and soak up the fragrance of the hot sand. She must evaluate the effectiveness of her new display of an emerging brand that sells colourful vegetable cookies, and boost the dynamics of this 230 m2 space in order to ensure that customers find what they are looking for and that no one leaves with empty hands!

- understand one distribution format, i.e. department store
- comprehend issues concerning point-of-sales and the organisation of POS
- apply the retail brand concept to La Samaritaine-Paris-Pont Neuf
- evaluate the commercial layout of a sales space and the optimisation of the offer;
- experience merchandising techniques
- produce merchandising metrics on profitability of a shelf space;
- analyse the results
- make actionable recommendations on how to optimize the layout of the offer
- evaluate the key strategic issues in order to maintain an attractive and functional commercial space

distribution policy, distribution format, department stores, retail brand concept, point-of-sale marketing, merchandising strategy, linear measure units

students in licence and master

Retail

- debriefing PPT: 29 slides
- supplementary case document (or podcast included in the case): 22 pages

Année de la problématique : 2022

Livraison : Livraison par lien de téléchargement

Nombre de pages : 9 avec 17 page(s) annexe(s)

Temps d'utilisation : 3h00

Code du secteur d'activité : 17 - Industrie textile