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LA REDOUTE: Digital transformation strategy

La Redoute is above all a family story and a company that has long been a forerunner in textile-clothing activities, becoming the first mail order company in France with a mythical catalog (Appendix A). The "success story" has been going on for almost 180 years, with considerable successes but also more difficult phases of restructuring, particularly at the end of the 1990s.
The decade 2010 is a pivotal period marked by a change in governance at La Redoute and radical strategic decisions. Since 2014, La Redoute has continued to reinvent itself under the impetus of digital technology. These transformations affect all levels of the company: internally (organization, culture, agility, information systems) but also within its business ecosystems in its relationships with suppliers and customers (logistics, user journey, customer experience, data). Today, La Redoute is the French e-commerce leader in Home and Fashion.
Objectifs pédagogiques
- Analyze the digital strategy of a company (conducting an internal and external analysis);
- Develop a global vision of the digital transformation for a company (strategy, organization, information system, data, customer experience etc.);
- Understand the audit process at a global level;
- Make links between organization, strategy and information system (alignment).
E-commerce - Digital transformation - Strategic alignment - Information system - COVID-19.
- Business and Engineering schools
- Professional Licence (Information and Management Systems), Master, Specialised master's degrees
Secteur d'activité
Caractéristiques particulières
In the context of continuing education, this case can be used as a support to analyze the digital strategy of a company in its entirety.

- PPT: Debriefing (42 slides)
Livraison par lien de téléchargement
12 avec 13 page(s) annexe(s)
52 - Commerce de détail et réparation d'articles domestiques
Oui (34 pages) - incluse

Adhérents : 360,00 € HT / Non adhérent : 720,00 € HT
* Usage illimité pour un campus sans limite de nombre d'étudiants.

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