Jonak: A French sustainable fashion brand in the United States

Lisa Nakam is the Associate General Manager in charge of digital strategy and internationalization for the fashion footwear brand Jonak. Present in around 100 countries, Jonak is a family-owned company founded in 1954. It is certified by the Leather Working Group and is 100% B Corp. The implementation of a tailored sustainable marketing strategy will support the brand's expansion into the United States.

- Sustainable marketing strategies;
- lntemationalization of a French family footwear brand in the United
States;
- Synthesize, recommend, measurc and decide.

Footwcar; Fashion; International Marketing; CSR; Eco-rcsponsibility; Artilicial Intelligence;
Condense case; Discovery case; Examination case

Licence, L3, Master, M1, M2, Mastères spécialisés, Cadre, Dirigeant, MBA, Executive MS, BUT

Commerce de chaussures

Pdf de Debrief

Année de la problématique : 2025

Livraison : Livraison par lien de téléchargement

Nombre de pages : 7 avec 3 page(s) annexe(s)

Temps d'utilisation : 3h00 (De 1h30 à 3h)

Code du secteur d'activité : 19 - Industrie du cuir et de la chaussure