The Intelcia group operates in the Outsourcing industry. In recent years, this group has experienced rapid growth, that has especially been accentuated by Intelcia's acquisitions of other companies. These acquisitions have enabled Intelcia to position itself as a leader in Outsourcing in the francophone world.
Initially, Intelcia implemented purely financial management reporting and measures; but due to the company's growth this has become inadequate as it does not allow the company to accurately assess the complex nature of its business.
It is necessary to find a rigorous approach that effectively targets the indicators to be measured, and to link these indicators and the financial results according to the logic of cause and effects.
In this context, the Balanced Scorecard approach seems well-suited to Intelcia's needs as it should be able to respond effectively to the above-mentioned needs.