Integrating CSR into the Category Management approach

Category Management is a managerial approach organizing the products of a company into distinct categories treated as strategic business units.
This practice was formalized in the 1990s around a model involving 8 stages introduced by Brian Harris, a key consultant in this field, often considered as the "father" of Category Management.

The purpose of this case is to integrate social and environmental issues into each stage of the process.
This methodology contribution was initiated by Institut du Commerce and its members, both brands and retailers, during collective intelligence workshops.

- Mastering the 8 stages of the Category Management process
- Understanding the environmental and social challenges mass retailing and FMCG brands will face
- Integrating social and environmental dimensions in the category management method
- Applying the concepts onto an FMCG category (ice cream)

Category Management - Retail - Distribution - Sustainable development - CSR

M1, M2
Masters spécialisés
MBA, Executive MS
Cadre

Distribution and retailing

PPT de débriefing (19 slides)

Année de la problématique : 2024

Livraison : Livraison par lien de téléchargement

Nombre de pages : 18 avec 4 page(s) annexe(s)

Temps d'utilisation : 3h00

Code du secteur d'activité : NS - Non significatif