This case offers the materials needed to carry out a corporate governance diagnostic, using excerpts from Heineken's actual public disclosures, made accessible through pedagogical structuring.
Heineken was selected due to its prominence as a major European company, its straightforward business model, and its combination of strong governance practices (notably in terms of CSR) alongside areas that invite improvement.

It provides an opportunity to explore key corporate governance theories (such as disciplinary and cognitive), the mechanisms used to align managerial behavior with stakeholder interests (with a particular focus on the board of directors), the impact of ownership structure, the integration of corporate social responsibility, and recent developments in good governance recommendations.