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GreendOz: How to build and manage a new Food Brand?

M2290(GB)
Résumé
Reinventing food by putting vegetables at the heart of consumers' daily lives is the mission of Sabine Andria, who created GreendOz in 2018. GreendOz is a brand committed to the planet that offers a range of dehydrated, organic and gluten-free vegetable and legume products to boost every moment of the day. Carrot biscuits, beetroot cookies, spinach breads... the possibilities are endless. It's an original and practical approach that harmoniously combines nutrition and pleasure.

After seven years of existence, this dynamic and energetic woman in her forties is now keen to undertake a thorough strategic review of the GreendOz brand.
It's time to define its purpose, mission, values and vision; to build a strong brand identity; to develop a distinctive and attractive positioning; and to identify appropriate growth strategies.
A brand is built over time, in many different ways. Analysing all these structural elements is crucial for building lasting brand equity, setting clear priorities, and preparing effectively for future challenges.
Objectifs pédagogiques
- Understand the challenges faced by a young company within a defined market context.
- Identify the key qualities required to build a strong brand.
- Develop the brand's purpose, mission, values and vision.
- Represent a brand identity.
- Formulate a brand positioning.
- Recommend strategic development directions to ensure sustainable brand growth.
Mots-clés
Development and Strategy - Purpose - Positioning - Sustainable brand
Public
L3
M1, M2
Masters spécialisés
MBA
Cadre, dirigeant
Secteur d'activité
Food products
Caractéristiques particulières
PPT debriefing (52 slides)
2025
Livraison par lien de téléchargement
12 avec 8 page(s) annexe(s)
3h00
15 - Industries alimentaires
Oui (28 pages) - incluse

Adhérents : 360,00 € HT / Non adhérent : 720,00 € HT
Campus*
* Usage illimité pour un campus sans limite de nombre d'étudiants.

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