GreendOz: How to build and manage a new Food Brand?

Reinventing food by putting vegetables at the heart of consumers' daily lives is the mission of Sabine Andria, who created GreendOz in 2018. GreendOz is a brand committed to the planet that offers a range of dehydrated, organic and gluten-free vegetable and legume products to boost every moment of the day. Carrot biscuits, beetroot cookies, spinach breads... the possibilities are endless. It's an original and practical approach that harmoniously combines nutrition and pleasure.

After seven years of existence, this dynamic and energetic woman in her forties is now keen to undertake a thorough strategic review of the GreendOz brand.
It's time to define its purpose, mission, values and vision; to build a strong brand identity; to develop a distinctive and attractive positioning; and to identify appropriate growth strategies.
A brand is built over time, in many different ways. Analysing all these structural elements is crucial for building lasting brand equity, setting clear priorities, and preparing effectively for future challenges.

- Understand the challenges faced by a young company within a defined market context.
- Identify the key qualities required to build a strong brand.
- Develop the brand's purpose, mission, values and vision.
- Represent a brand identity.
- Formulate a brand positioning.
- Recommend strategic development directions to ensure sustainable brand growth.

Development and Strategy - Purpose - Positioning - Sustainable brand

L3
M1, M2
Masters spécialisés
MBA
Cadre, dirigeant

Food products

PPT debriefing (52 slides)

Année de la problématique : 2025

Livraison : Livraison par lien de téléchargement

Nombre de pages : 12 avec 8 page(s) annexe(s)

Temps d'utilisation : 3h00

Code du secteur d'activité : 15 - Industries alimentaires