Fnac-Darty: A marriage of convenience?

The case encourages students to analyze the pertinence of Fnac's acquisition of Darty using specific strategy tools. Students' analyses of the case should provide a conclusion about the potential future synergies of the two offers (Fnac and Conforama) and highlight the factors to which the managers of Fnac-Darty should pay attention in the future. The questions allow students to reach their conclusion by starting with a macro-level analysis, moving on to an industry-level analysis and finally considering the internal firm-level characteristics of each actor involved in the acquisition discussions.

- Apply tools for analyzing a firm's macro environment (in particular PESTEL).
- Apply tools for analyzing a firm's industry sector (in particular Porter's Five Forces and the identification of key factors for success in an industry).
- Highlight different strategies choices possible in terms of competitive positioning, corporate strategies and bundies of resources.
- Identify possibly synergies that can be obtained through mergers and acquisitions.
- Draw conclusions and make recommendations to the managers of newly merged companies.

Fnac - Darty - Mergers and acquisitions - Strategy - Strategic diagnosis - Resources

M1, M2, Specialised Masters
Executive Education: MBA, Executive MS

Retailing

- PPT : debriefing (27 slides)

Année de la problématique : 2016

Livraison : Livraison par lien de téléchargement

Nombre de pages : 52 avec 8 page(s) annexe(s)

Temps d'utilisation : plus de 3 heures (3h to 6h)

Code du secteur d'activité : 51 - Commerce de gros et intermédiaires du commerce