The case study involves the concept of startup and entrepreneurial ecosystem. "FEED." produces foods called "smart foods" because it provides exactly the needed nutrients. The entrepreneurial ecosystem in France has created a list of support institutions to stimulate entrepreneurship. However, the model needs some adjustment. Anthony Bourbon, the founder of FEED. did not have a typical entrepreneurial background in France, he began to be an entrepreneur in his own way. It proves the importance of the entrepreneurial mindset in the entrepreneurial ecosystem.