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FASHIK: Embracing Sustainable and Ethical Fashion

G2159(GB)
Résumé
Fashik is a fashion company founded in 2017 in Paris by Marthe-Clémentine and Théodore Diawara. Specializing in ethical and eco-friendly luxury clothing, the brand combines high-end aesthetics, artisanal craftsmanship, and environmental commitment.
It uses organic materials such as certified cotton and linen, while reducing its carbon footprint through sustainable production methods.

Since its creation, the company has experienced rapid growth, expanding its range to include men's and children's clothing and opening stores in several major European cities.
In 2020, it strengthened its digital strategy with an online store, wich now accounts for more than 60% of its revenue.
Objectifs pédagogiques
- Mastering Strategic Analysis
- Analyze the impact of strategic positioning on marketing choices. Understand how a company adapts its communication, brand image, and commercial actions based on its values (ethics, sustainability)
- Develop strategy thinking around product diversification. Assess the benefits and risks of a diversification strategy ti meet broader demand without diluting brand identity
- Explore the challenges of internationalizing an ethical company. Identify the key criteria for entering new foreign markets and understand cultural, economic, or regulatory specificities
- Apply acquired knowledge to optimize the effectiveness of a business strategy
Mots-clés
Responsible Consumption - Fashion - Ethics - Strategic Marketing - Sustainability - Strategic Analysis
Public
M1, M2
Masters spécialisés
MBA, Executive MS
Secteur d'activité
Mode
Caractéristiques particulières
PPT débriefing (31 slides)
2025
Livraison par lien de téléchargement
8
3h00
17 - Industrie textile
Oui (13 pages) - incluse

Adhérents : 180,00 € HT / Non adhérent : 360,00 € HT
Campus*
* Usage illimité pour un campus sans limite de nombre d'étudiants.

Produits pédagogiques liés ...

G2158
Cas condensé
ModEthik : Chic & Éthique