FASHIK: Embracing Sustainable and Ethical Fashion

Fashik is a fashion company founded in 2017 in Paris by Marthe-Clémentine and Théodore Diawara. Specializing in ethical and eco-friendly luxury clothing, the brand combines high-end aesthetics, artisanal craftsmanship, and environmental commitment.
It uses organic materials such as certified cotton and linen, while reducing its carbon footprint through sustainable production methods.

Since its creation, the company has experienced rapid growth, expanding its range to include men's and children's clothing and opening stores in several major European cities.
In 2020, it strengthened its digital strategy with an online store, wich now accounts for more than 60% of its revenue.

- Mastering Strategic Analysis
- Analyze the impact of strategic positioning on marketing choices. Understand how a company adapts its communication, brand image, and commercial actions based on its values (ethics, sustainability)
- Develop strategy thinking around product diversification. Assess the benefits and risks of a diversification strategy ti meet broader demand without diluting brand identity
- Explore the challenges of internationalizing an ethical company. Identify the key criteria for entering new foreign markets and understand cultural, economic, or regulatory specificities
- Apply acquired knowledge to optimize the effectiveness of a business strategy

Responsible Consumption - Fashion - Ethics - Strategic Marketing - Sustainability - Strategic Analysis

M1, M2
Masters spécialisés
MBA, Executive MS

Mode

PPT débriefing (31 slides)

Année de la problématique : 2025

Livraison : Livraison par lien de téléchargement

Nombre de pages : 8

Temps d'utilisation : 3h00

Code du secteur d'activité : 17 - Industrie textile