FACEBOOK VS. MYSPACE: A comparative analysis of innovation in social media

Over the past two decades, social media has evolved from a niche digital experiment into a global phenomenon that shapes how billions of people connect, share, and communicate. Simple profile-based communities have evolved into dynamic spaces for self-expression, entertainment, and business. The rapid rise of social media giants like Facebook and the subsequent decline of early innovators like MySpace illustrate a central truth of the digital age: innovation is crucial for survival. In this article, we will explore the trajectories of these two iconic platforms to understand how adaptability and creative thinking determine success in the social media landscape.

The educational objectives are defined as follows:
- Strengthen the learner's proficiency by cultivating synthetic thinking skills essential for
addressing the given problem.
- Build managerial capabilities that enable the learner to effectively operate and make
informed decisions within a VUCA environment (Volatile, Uncertain, Complex, Ambiguous).
- Evaluate the impact of market research and ongoing innovation on the sustainable success of a strategic approach.

Innovation, Facbook, Myspace, Comportement du consommateur.

Master, Executive MS, Cadre

Année de la problématique : 2025

Livraison : Livraison par lien de téléchargement

Nombre de pages : 13

Temps d'utilisation : 3h00