ELON MUSK COMPANIES: How to build successful innovations?

Innovation is crucial for companies operating in rapidly evolving industries.
Without innovation, businesses cannot sustain growth and risk falling behind or exiting the market entirely. Innovation is not limited to the creation of new products to attract potential customers; it is considered the cornerstone of industry disruption and long-term competitive advantage.

However, innovation is a challenging process that demands significant time, capital, and organizational commitment.
Therefore, companies must develop strategies that minimize both internal and external risks while maximizing the potential for successful innovation outcomes.

To explore the dynamics of innovation and the strategic approaches that align breakthrough ideas with market demands, this case study analyzes the ventures of Elon Musk, highlighting two successful innovations - Tesla and SpaceX - and one unsuccessful innovation - SolarCity.

- Enhance the learner's proficiency by fostering analytical and synthetic thinking abilities crucial for tackling the presented problem.
- Develop managerial competencies to empower the learner to navigate and make informed decisions in a VICA environment (Volatile, Uncertain, Complex, Ambiguous).
- Evaluate both a successful and an unsuccessful innovation to gain insights into the factors shaping their individual outcomes.

Innovation - Elon Musk - Tesla - SpaceX

M1, M2
Executive MS
Cadre

Secteur des NTICS/ digital

Année de la problématique : 2025

Livraison : Livraison par lien de téléchargement

Nombre de pages : 13

Temps d'utilisation : de 4 à 6 heures

Code du secteur d'activité : NS - Non significatif