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ELMAR KITCHENS: Innovating with Influencer Marketing

M2265(GB)
Résumé
Elmar, a leading brand in Italy's premium kitchen market, is revolutionizing B2B marketing by leveraging Influencer Marketing (IM) in an unprecedented way.
This case study unveils how a well-crafted IM strategy can amplify brand awareness, drive innovation, and shape overall company strategy.

Discover how Elmar's approach not only expands its market reach but also reveals key consumer insights, influences purchasing behavior, and strengthens brand relationships - proving that IM can be a pivotal strategy, even for industrial B2B firms.
Objectifs pédagogiques
(1)      Demonstrate how IM can be applied in a B2B context.
(2)      Highlight the strategic decisions involved in influencer selection and campaign execution.
(3)      Explore methods to measure the success of IM campaigns.
(4)      Analyze the impact of IM on brand positioning, customer behavior, and business growth.
(5)      Encourage creative thinking/innovation in integrating traditional business values with modern marketing tools.
Mots-clés
Influencer Marketing - BtoB Marketing - Digital Communication - Consumer Behavior
Public
M1, M2, Masters spécialisés
MBA, Executive MS
Cadre, dirigeant
Secteur d'activité
Cuisiniste
Caractéristiques particulières
PPT de débriefing (16 slides)
2024
Livraison par lien de téléchargement
27
de 1 à 2 jours
29 - Fabrication de machines et équipements
Oui (39 pages) - incluse

Adhérents : 360,00 € HT / Non adhérent : 720,00 € HT
Campus*
* Usage illimité pour un campus sans limite de nombre d'étudiants.

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