DYSON: Leveraging Pet Influencers for Instagram Engagement

This case study explores Dyson's influencer marketing campaign on Instagram aimed at increasing awareness of its pet-focused vacuum cleaning tools.
Faced with a gap in consumer awareness, particularly among pet owners, Dyson partnered with pet influencers to create authentic, humorous content highlighting its products.

The case allows students to analyze digital marketing strategy, influencer selection, and campaign performance metrics.

- Understand how influencer marketing can reshape brand perception in niche markets
- Evaluate the trade-offs between macro and micro influencers
- Critically assess campaign design choices including influencer selection and content freedom
- Identify relevant success metrics in non-sales-driven marketing campaigns
- Formulate recommandations for scaling or adapting influencer strategies to other customer segments

Digital Marketing - Influencer Marketing - Communication - Social Media

L3
M1, M2
MBA

Appareils électroménagers modernes / Modern Home Appliances

Année de la problématique : 2022

Livraison : Livraison par lien de téléchargement

Nombre de pages : 9

Temps d'utilisation : 1h30

Code du secteur d'activité : NS - Non significatif