DECATHLON: A rethought business model with second life

Ten years after its creation, when no one was interested in ecology, the company
launched the first 'Trocathlon' in 1986, which consisted of bringing together in a shop
shop for individuals wishing to buy and sell sports equipment.
Faced with the rise of the Vinted and Le Bon Coin platforms in particular, and the increasingly pressing issues of the ecological crisis, the company has accelerated on the subject.

This case study aims to raise awareness among students and managers of:

- The realities of the circular economy, second life and distribution
- Strategic analysis
- Synthesise, advocate, measure and decide

Second life, circular economy, second hand, sport, distribution, marketing

Initial training :
- L1, L2, L3
- M1, M2
Specialised Masters

Continuing education :
- MBA
- Executive MS

Sporting goods trade

Debriefing PowerPoint : 9 slides

Année de la problématique : 2022

Livraison : Livraison par lien de téléchargement

Nombre de pages : 8 avec 2 page(s) annexe(s)

Temps d'utilisation : 3h00 (1h30 à 3h)

Code du secteur d'activité : 92 - Activités récréatives, culturelles et sportives