DANONE: A world leader in the food-processing industry

Atlas-AFMI Label "recommended of pedagogical interest"

Danone is one of the best performing groups in the food-processing industry. The company manages four strategic business units: Fresh Dairy Products, Bottled Water, Child Nutrition and Medical Nutrition. It operates in 140 countries and generates more than 50% of its total sales in emerging markets. The strategic priority for the upcoming years is that of profitable growth, in line with its mission of bringing health through food to as many people as possible Prepared in close collaboration with the general management of Danone, this case-study presents the evolution of the portfolio of activities of the group, its internationalisation strategy and the adopted managerial practices. .

To familiarise students with the elaboration of a strategic development plan:
- conduct an analysis of the evolution of strategic business units,
- evaluate the internationalisation strategy (selection of markets, pace of expansion, choice of market entry modes),
- examine managerial practices of a large group (alignment, organisation, culture, information system),
- formulate recommendations for the future strategic orientations of the company.

Strategy - organisation - management - international management - multinational company - emerging markets

Business schools and universities (initial and executive education)

Food-processing industry

Case examen

Prepared in close collaboration with the general management of Danone, this case-study presents the evolution of the portfolio of activities of the group, its internationalisation strategy and the adopted managerial practices.

A slide presentation (58 slides) explains the strategic and managerial choices made by the company and their future orientations (the solution adopted by the company).

French Version also available : G1711.

This case-study is the updated version 2016.

Année de la problématique : 2016

Livraison : Livraison par lien de téléchargement

Nombre de pages : 13

Temps d'utilisation : de 4 à 6 heures

Code du secteur d'activité : 15 - Industries alimentaires