Being approached by a Chinese trading company at the SIRHA exhibition, Candia, the famous French drinking milk brand, decided to enter China. However, this most fast-growing dairy market worldwide turned out to be far more complicated than expected. What are the local consumers's behaviors and expectations? How to work efficiently with the Chinese partner? How to cope with the changing regulatory environment in China? Which product to launch? And which distribution channels to cover? There were many questions that Candia needed to answer to succeed in selling its milk to Chinese. This case is developed based on a true story. It reflects in a very realistic way the challenges faced by a European company when expanding business in China.