BYD: The Strategy to Conquer Europe

On the 21st of February 2024, BYD's first car ro-ro (roll-on/roll-off) transport ship, Pioneer 1, successfully arrived at the Port of Vlissingen in the Netherlands, carrying 5,449 BYD new energy vehicles.
This marks the successful maiden voyage of BYD's "ocean fleet".

Pioneer 1 - such a symbolic ship name. BYD is set to explore the European market, but is Europe ready?
This case study will provide a systematic introduction to BYD's development journey and strategy - from nothing to something, from weakness to strength, and from the Chinese to the European market.

-      Understand the relationship between technological innovation and market strategy.
-      Know how to prepare a cross-regional sales strategy.
-      Know how to implement a cross-regional sales strategy.
-      Know how to respond to a cross-regional sales strategy from competitors.

BYD - Wang Chuanfu - New Energy Vehicles - Chinese Enterprise - European Market

M1, M2
Masters spécialisés
MBA, Executive MS
Cadre, dirigeant

New Energy Vehicles

PPT de débriefing (10 slides)

Année de la problématique : 2024

Livraison : Livraison par lien de téléchargement

Nombre de pages : 12

Temps d'utilisation : 1h30

Code du secteur d'activité : NS - Non significatif