This case provides an overview of the development of BlaBlaCar, a French ride-sharing startup, from its founding to its international expansion. The case outlines the company's activity, the importance of its community of members, and the various ways in which it has improved its service and created value for users. This sharing-economy company has experienced rapid growth in France where its market share is rising steadily, as well as in new foreign markets.
Anyway, despite this success story, BlaBlaCar remains a minor player in the sharing economy (and in the overall platform economy - GAFAN), and also remains a minor player in the field of mobility at the global level. In what direction should the company move to consolidate its position?
Your mission consist in identifying strategic levers to support a future request for investment. You must therefore identify new growth opportunities in France and abroad.