AQUALUNG: The Saga of the Diving Equipment Leader

AIMS-CCMP 2024 Award for Best Strategy Case.

Aqualung is a French company specializing in diving equipment, created in 1946 on the basis of the invention of the regulator by Gagnan and Cousteau. Thanks to numerous new activities developed in-house or through acquisitions, Aqualung has established itself as the world leader in diving. In recent years, however, it has encountered difficulties.

The case presents the industry in different facets: history of the practice, reasons for the boom, products and markets, industry players and competitors.

It also presents the strategic choices that Aqualung has implemented throughout its history, the difficulties encountered recently and the measures taken to overcome them.

- Illustrate the theme of diversification strategies and, more specifically, related diversification (by markets and by products).
- Highlight the reasons behind these strategic choices, whether internal or external.
- Illustrate the difficulties of managing diversification and the risks of excessive diversification.
- Illustrate international development as well as a number of dimensions of external growth and the role of investment funds in corporate restructuring.
- Highlight the acquisition of new skills in the field of corporate strategy.

Corporate strategy - Diversification strategies - Diversification and performance - Strategic analysis and diagnosis - Scuba diving sector

M1, M2
Masters spécialisés
MBA, Executive MS
Cadre, dirigeant

Scuba diving equipment

PPT de debriefing

Année de la problématique : 2024

Livraison : Livraison par lien de téléchargement

Nombre de pages : 17 avec 2 page(s) annexe(s)

Temps d'utilisation : 3h00