Amazon: The transformation of the consumer decision-making process

Amazon appeared in 1995 with the initial objective of becoming the "Earth's Biggest Bookstore". After a few years, the website diversified its offering with other cultural products such as CDs and DVDs. Now, after a broader diversification process, it has become the "Earth's largest online retailer offering the widest range of products and services". Amazon is now one of the most powerful retailers in the world and the fifth biggest brand worldwide. The brand has benefited from the rise of e-commerce and has contributed to the transformation and simplification of the consumer decision-making process.

The main aims of this case are to introduce students and managers to, or help them to improve their understanding of
- the consumer decision-making process,
- e-commerce realities,
- strategic analysis,
- how to summarise, recommend, measure and decide.

Amazon - Purchase - E-commerce - Digital - Strategic analysis

Students : BTS - DUT - Licences - Masters

E-commerce

PPT: debriefing (14 slides)

Année de la problématique : 2019

Livraison : Livraison par lien de téléchargement

Nombre de pages : 7 avec 2 page(s) annexe(s)

Temps d'utilisation : 3h00 ( From 2 hours to a full day, depending on the time and personnel available, and level of detail)

Code du secteur d'activité : 51 - Commerce de gros et intermédiaires du commerce