AIRBUS: Global leader with European roots

Airbus aims to be "a pioneer in sustainable aerospace for a safe and united world".
It is the most culturally diverse company in the aerospace industry, with a workforce of 150 nationalities and 20 spoken languages.
In this context, the group chooses to implement the constructive approach of intercultural management.

This case-study contains detailed information about the strategic development of the Airbus group.
Students are asked to prepare a strategic diagnosis, to analyse the composition of the executive committee and the board of directors, to identify the career paths of top managers and to provide recommendations for implementing the constructive approach of intercultural management.

(1) To familiarise students with the strategic development of a global company with European roots,
(2) To understand the challenges linked to the management of cultural diversity at Airbus:
- prepare the strategic diagnosis of the company (strengths/weaknesses, opportunities/threats),
- analyse the composition of the executive committee and the board of directors,
- identify the career paths of the company's top managers,
- provide recommendations for implementing the constructive management of cultural diversity.

Intercultural management - Cultural diversity - Strategic diagnosis - Corporate governance - Career paths

L1, L2, L3
M1, M2, Masters spécialisés
Ecole d'ingénieurs
MBA, Executive MS
Cadre, dirigeant

Aerospace Industry

PPT de débriefing (40 slides)

Année de la problématique : 2025

Livraison : Livraison par lien de téléchargement

Nombre de pages : 18

Temps d'utilisation : plus de 3 heures

Code du secteur d'activité : 35 - Construction navale, aéronautique et spatiale