Market Entry and Expansion
Analyse the challenges and opportunities of
entering a new market with an acquisition strategy.
Post-Merger Integration Strategies &Understand what is at stake during a post-acquisition
Integration strategy and the trade-offs between preservation and rationalisation.
approach.
Organisational Change: Explore how leadership style, HR policies, and communication
Influence employee retention, motivation and business continuity after an acquisition.
Operational Alignment - Identify potential synergies in business processes and IT systems purchasing and financial strategies between the acquiring and acquired firms.
Cultural differences & examine the impact of national and corporate culture and post-merger integration.
Integration, Leadership, and Organisational Change"

Mergers and Acquisitions, Cross-Border M&A, International Business, Market Entry Mode, post merger integration strategy, cross-cultural management, expansion strategy, Brazil

L3, Master, M1, M2, Mastères Spécialisés, MBA, Executive MS, Cadre, Dirigeant

Event organization

The case study on the acquisition and integration of the company "Do Brazil" is based on a real-life experience of the head of international development at a major European events company.
Designed as a short exam case, it can also be used as a one-day business game, during which teams are invited to develop a 100-day operational integration plan for Do Brazil. The case is available in French and English