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Amipaint: Painting the Future

G1910(GB)
Résumé
This case study presents the dilemma of the CEO of a French medium-sized paint company who is wondering whether to develop a new line of products based on nanostructured materials. These new products could give the company a competitive advantage thanks to novel properties that meet many customer expectations that cannot be satisfied otherwise. However, their marketing involves important strategic choices. The case addresses elements to be taken into account to develop innovation based on nanomaterials, particularly in the case of the paint and coating industry. It covers issues of compliance, licensing, development and communication strategy, and cost/benefit evaluation. It is based on the Safer By Design (SBD) approach, which integrates sustainable development into business strategy.
Objectifs pédagogiques
- Knowledge of the paints and coatings market.
- Knowledge of the industrial development of nanostructured products, with a focus on the context of SMEs.
- Knowledge of the Safer-By-Design methodology. The SBD methodology represents a new approach to business strategy where environmental risks and benefits are part of economic analysis.
- Capacity to identify risk in a situation of uncertainty. Nanotechnology is poorly known in terms of risk / benefits and implications of their use are difficult to quantify to establish a development strategy.
Mots-clés
Innovation - Safer By Design (SBD) - Environment - Strategy - Sustainable development - Nanotechnologies - Nanomaterials - Competitive advantage - Paint and coatings - SMEs - International business development - Porter Matrix
Public
Ms, MBA, Executive MBA students, PhD or Postdoc students
Secteur d'activité
Manufacture of paints, varnishes, inks and sealants
Caractéristiques particulières
- PPT : debriefing (25 slides)
2016
Livraison par lien de téléchargement
10 avec 4 page(s) annexe(s)
plus de 3 heures (3h to 6h)
24 - Industrie chimique, pharmaceutique, parapharmaceutique
Oui (9 pages) - incluse

Adhérents : 360,00 € HT / Non adhérent : 720,00 € HT
Campus*
* Usage illimité pour un campus sans limite de nombre d'étudiants.

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G1910
Etude de cas
Amipaint : la peinture du futur